The Identity

Overview

An identity for your film events is at it's best when it is binding all the different parts of your screening efforts together and not so much when it is indistinguishable from you yourself.

Bestowing an identity with a name and a logo upon your screening events helps to engage an audience, it conveys a level of thought and organisation higher than a single person does. If a stranger asked you to come watch a film that they, Dave, was putting on you might umm and err a bit but if you see a poster for a screening of the same film presented by The River of Bees Film Club, well, how could you resist?

A Name

There are two ways you can go with the name for your film screening identity, specific or general. Specific names tend to have a more factual basis, often taking in a geographic location or a thematic idea.

General names can take in a more abstract feeling, like band name, where it can give some inference as to the type of film that is generally screened or can denote a certain outlook that is reflected in the film choices.

A Theme

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A Logo

With a name and a theme in place it's time for that most stand out dashing part of your indetity, the logo.

In most cases this logo is going to go on your online profiles, your posters, your leaflets, t-shirts and whatever else you brand for your events. So it's doing a lot of hard work for your identity and as such should be something you really want to stand behind.

A Presence

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A Style

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Summary

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Screeners

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Alice in Screenerland
In which our hero meets the rabbit...
Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, ‘and what is the use of a book,’ thought Alice ‘without pictures or conversations?’

Read More from other Screeners

Resources

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Resource Set 2

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